Deerful is Emma Winston, a keyboard player, singer and producer based in London. She writes lush, sad, romantic electropop about feelings on synthesisers small enough to use on the bus.

Her self-engineered and produced debut album, Peach, is a bold and ambitious 11 track debut long player, released less than two years after writing her first song. Peach is an album about affirming the ordinary and vital, about the everyday things that provide comfort to you in difficult times, and about finding your own way to push back against the expectations that constrain you. It traces a narrative of moments of contact between people, especially between women, and above all celebrates the small moments that make up a life.

Emma self-released her first original song, ‘City Bells’, as a digital download in December 2015. In 2016, she released a 7″ single, ‘Moon Maps’/’Hush Me’, on Where It’s At Is Where You Are, followed by a cassette EP, Staying Still, and a USB drive loaded with 8-bit remixes and a self-made platform game, Home. Her musical influences include the Postal Service, The Magnetic Fields, Kero Kero Bonito, Emmy the Great, CHVRCHES, Owen Pallett, Grimes, and the Moon theme from DuckTales for Game Boy.

“A fascinating new songwriting voice… (‘Subjects Of Our Love’) matches wistful vocals against deft lyrical complexity.”Clash

“An electropop forcefield…a warm thrill of a record, tracks like ‘Down’ and ‘Peach Rose Tea’ fizz and rumble and crackle with life.” — Electronic Sound Magazine, issue 30

“Deerful’s ‘Peach’ LP is a skewed but absorbing patchwork of sound and colour; a collection of songs that juxtaposes wild electronic flourishes with a more subtle and refrained vocal that lends the whole thing a somewhat unexpected touch of decadence.” — GoldFlakePaint

“Like a computer dreaming of a sunrise, Princess Peach from Mario re-imagined as a kick-arse, feminist superhero, or a pixelated Joanna Newsom. This is electronic music, yes, but at its core is humanity.” — For The Rabbits, EPs Of The Year 2016

“A classic painting on the inside of a crocus bouquet growing from an old computer.” — Very Small Album Reviews

“A stunningly beautiful debut” — Eardrums Music

Press Photos

Other Work

Emma is also an AHRC-funded doctoral candidate in the Music department of Goldsmiths University of London. Her research focuses on identity and expression amongst ukulele players, and in ukulele groups, but her interests extend to music microsubcultures of all kinds, both online and off. Her first published paper, ‘Nightcore and the Virtues of Virtuality’, appeared in the open-access journal CHASE Brief Encounters in 2017.

She was also responsible for the hypertext game Cat Simulator 3000, and makes occasional Twitter bots.